Honeygold Fashion is a Danish brand, established in 2014 by Julie Lundgaard and Simone Lundgaard
Honeygold offers a range of women’s ready to wear and artworks
The clothes are designed to make you feel confident. Achieved by high quality, flattering cuts and attention to details
Honeygold combines modern feminine rock with an effortless attitude, in timeless designs
The artworks and the clothes are connected through values and attitudes. Clothing affects you body posture which can affect your perceived attitude. The artworks depict these body postures
The artworks are often inspired by the idea of city camouflage and merging into the surroundings. Merging into the surroundings suggest belonging – being at you rightful place.
The clothes are also inspired by city camouflage with the primary colors in black, beige and grey – the colors of bricks, concrete and stones. The artworks play with the interesting contradiction between the need to fit in and the desire of standing out.